diff --git a/controller/endpoint/disque.go b/controller/endpoint/disque.go
index 169177a9..404a6f6f 100644
--- a/controller/endpoint/disque.go
+++ b/controller/endpoint/disque.go
@@ -57,7 +57,7 @@ func (conn *DisqueEndpointConn) Send(msg string) error {
 	conn.mu.Lock()
 	defer conn.mu.Unlock()
 	if conn.ex {
-		return errors.New("expired")
+		return errExpired
 	}
 	conn.t = time.Now()
 	if conn.conn == nil {
diff --git a/controller/endpoint/endpoint.go b/controller/endpoint/endpoint.go
index 3b2ed27d..b0075bc1 100644
--- a/controller/endpoint/endpoint.go
+++ b/controller/endpoint/endpoint.go
@@ -9,6 +9,8 @@ import (
 	"time"
 )
 
+var errExpired = errors.New("expired")
+
 // EndpointProtocol is the type of protocol that the endpoint represents.
 type EndpointProtocol string
 
@@ -36,9 +38,9 @@ type Endpoint struct {
 		}
 	}
 	Redis struct {
-		Host		string
-		Port		int
-		Channel	string
+		Host    string
+		Port    int
+		Channel string
 	}
 }
 
@@ -82,30 +84,42 @@ func (epc *EndpointManager) Validate(url string) error {
 }
 
 func (epc *EndpointManager) Send(endpoint, val string) error {
-	epc.mu.Lock()
-	conn, ok := epc.conns[endpoint]
-	if !ok || conn.Expired() {
-		ep, err := parseEndpoint(endpoint)
+	for {
+		epc.mu.Lock()
+		conn, ok := epc.conns[endpoint]
+		if !ok || conn.Expired() {
+			ep, err := parseEndpoint(endpoint)
+			if err != nil {
+				epc.mu.Unlock()
+				return err
+			}
+			switch ep.Protocol {
+			default:
+				return errors.New("invalid protocol")
+			case HTTP:
+				conn = newHTTPEndpointConn(ep)
+			case Disque:
+				conn = newDisqueEndpointConn(ep)
+			case GRPC:
+				conn = newGRPCEndpointConn(ep)
+			case Redis:
+				conn = newRedisEndpointConn(ep)
+			}
+			epc.conns[endpoint] = conn
+		}
+		epc.mu.Unlock()
+		err := conn.Send(val)
 		if err != nil {
-			epc.mu.Unlock()
+			if err == errExpired {
+				// it's possible that the connection has expired in-between
+				// the last conn.Expired() check and now. If so, we should
+				// just try the send again.
+				continue
+			}
 			return err
 		}
-		switch ep.Protocol {
-		default:
-			return errors.New("invalid protocol")
-		case HTTP:
-			conn = newHTTPEndpointConn(ep)
-		case Disque:
-			conn = newDisqueEndpointConn(ep)
-		case GRPC:
-			conn = newGRPCEndpointConn(ep)
-		case Redis:
-			conn = newRedisEndpointConn(ep)
-		}
-		epc.conns[endpoint] = conn
+		return nil
 	}
-	epc.mu.Unlock()
-	return conn.Send(val)
 }
 
 func parseEndpoint(s string) (Endpoint, error) {
diff --git a/controller/endpoint/grpc.go b/controller/endpoint/grpc.go
index a2d19d53..821d586c 100644
--- a/controller/endpoint/grpc.go
+++ b/controller/endpoint/grpc.go
@@ -57,7 +57,7 @@ func (conn *GRPCEndpointConn) Send(msg string) error {
 	conn.mu.Lock()
 	defer conn.mu.Unlock()
 	if conn.ex {
-		return errors.New("expired")
+		return errExpired
 	}
 	conn.t = time.Now()
 	if conn.conn == nil {
diff --git a/controller/endpoint/http.go b/controller/endpoint/http.go
index 34c3cd53..07cdc677 100644
--- a/controller/endpoint/http.go
+++ b/controller/endpoint/http.go
@@ -2,7 +2,6 @@ package endpoint
 
 import (
 	"bytes"
-	"errors"
 	"fmt"
 	"io"
 	"io/ioutil"
@@ -48,7 +47,7 @@ func (conn *HTTPEndpointConn) Send(msg string) error {
 	conn.mu.Lock()
 	defer conn.mu.Unlock()
 	if conn.ex {
-		return errors.New("expired")
+		return errExpired
 	}
 	conn.t = time.Now()
 	if conn.client == nil {
diff --git a/controller/endpoint/redis.go b/controller/endpoint/redis.go
index 1343ca1d..b1440f99 100644
--- a/controller/endpoint/redis.go
+++ b/controller/endpoint/redis.go
@@ -56,7 +56,7 @@ func (conn *RedisEndpointConn) Send(msg string) error {
 	defer conn.mu.Unlock()
 
 	if conn.ex {
-		return errors.New("expired")
+		return errExpired
 	}
 
 	conn.t = time.Now()