diff --git a/include/rapidjson/allocators.h b/include/rapidjson/allocators.h
index cc67c89..0b8f5e1 100644
--- a/include/rapidjson/allocators.h
+++ b/include/rapidjson/allocators.h
@@ -77,19 +77,19 @@ public:
     static const bool kNeedFree = true;
     void* Malloc(size_t size) { 
         if (size) //  behavior of malloc(0) is implementation defined.
-            return std::malloc(size);
+            return RAPIDJSON_MALLOC(size);
         else
             return NULL; // standardize to returning NULL.
     }
     void* Realloc(void* originalPtr, size_t originalSize, size_t newSize) {
         (void)originalSize;
         if (newSize == 0) {
-            std::free(originalPtr);
+            RAPIDJSON_FREE(originalPtr);
             return NULL;
         }
-        return std::realloc(originalPtr, newSize);
+        return RAPIDJSON_REALLOC(originalPtr, newSize);
     }
-    static void Free(void *ptr) { std::free(ptr); }
+    static void Free(void *ptr) { RAPIDJSON_FREE(ptr); }
 };
 
 ///////////////////////////////////////////////////////////////////////////////
diff --git a/include/rapidjson/rapidjson.h b/include/rapidjson/rapidjson.h
index 329ce92..c5f4d65 100644
--- a/include/rapidjson/rapidjson.h
+++ b/include/rapidjson/rapidjson.h
@@ -639,6 +639,22 @@ RAPIDJSON_NAMESPACE_END
 #endif // RAPIDJSON_ASSERT_THROWS
 #endif // RAPIDJSON_NOEXCEPT_ASSERT
 
+///////////////////////////////////////////////////////////////////////////////
+// malloc/realloc/free
+
+#ifndef RAPIDJSON_MALLOC
+///! customization point for global \c malloc
+#define RAPIDJSON_MALLOC(size) std::malloc(size)
+#endif
+#ifndef RAPIDJSON_REALLOC
+///! customization point for global \c realloc
+#define RAPIDJSON_REALLOC(ptr, new_size) std::realloc(ptr, new_size)
+#endif
+#ifndef RAPIDJSON_FREE
+///! customization point for global \c free
+#define RAPIDJSON_FREE(ptr) std::free(ptr)
+#endif
+
 ///////////////////////////////////////////////////////////////////////////////
 // new/delete