diff --git a/.gitignore b/.gitignore
index a188cfc82..2b2e15eba 100644
--- a/.gitignore
+++ b/.gitignore
@@ -3,12 +3,19 @@
 *.log
 dump.rdb
 redis-benchmark
+keydb-benchmark
 redis-check-aof
+keydb-check-aof
 redis-check-rdb
+keydb-check-rdb
 redis-check-dump
+keydb-check-dump
 redis-cli
+keydb-cli
 redis-sentinel
+keydb-sentinel
 redis-server
+keydb-server
 doc-tools
 release
 misc/*
diff --git a/src/Makefile b/src/Makefile
index b2c7cc891..8997fa81b 100644
--- a/src/Makefile
+++ b/src/Makefile
@@ -172,15 +172,15 @@ QUIET_LINK = @printf '    %b %b\n' $(LINKCOLOR)LINK$(ENDCOLOR) $(BINCOLOR)$@$(EN
 QUIET_INSTALL = @printf '    %b %b\n' $(LINKCOLOR)INSTALL$(ENDCOLOR) $(BINCOLOR)$@$(ENDCOLOR) 1>&2;
 endif
 
-REDIS_SERVER_NAME=redis-server
-REDIS_SENTINEL_NAME=redis-sentinel
+REDIS_SERVER_NAME=keydb-server
+REDIS_SENTINEL_NAME=keydb-sentinel
 REDIS_SERVER_OBJ=adlist.o quicklist.o ae.o anet.o dict.o server.o sds.o zmalloc.o lzf_c.o lzf_d.o pqsort.o zipmap.o sha1.o ziplist.o release.o networking.o util.o object.o db.o replication.o rdb.o t_string.o t_list.o t_set.o t_zset.o t_hash.o config.o aof.o pubsub.o multi.o debug.o sort.o intset.o syncio.o cluster.o crc16.o endianconv.o slowlog.o scripting.o bio.o rio.o rand.o memtest.o crc64.o bitops.o sentinel.o notify.o setproctitle.o blocked.o hyperloglog.o latency.o sparkline.o redis-check-rdb.o redis-check-aof.o geo.o lazyfree.o module.o evict.o expire.o geohash.o geohash_helper.o childinfo.o defrag.o siphash.o rax.o t_stream.o listpack.o localtime.o lolwut.o lolwut5.o acl.o storage.o rdb-s3.o
-REDIS_CLI_NAME=redis-cli
+REDIS_CLI_NAME=keydb-cli
 REDIS_CLI_OBJ=anet.o adlist.o dict.o redis-cli.o zmalloc.o release.o anet.o ae.o crc64.o siphash.o crc16.o storage-lite.o
-REDIS_BENCHMARK_NAME=redis-benchmark
+REDIS_BENCHMARK_NAME=keydb-benchmark
 REDIS_BENCHMARK_OBJ=ae.o anet.o redis-benchmark.o adlist.o zmalloc.o redis-benchmark.o storage-lite.o
-REDIS_CHECK_RDB_NAME=redis-check-rdb
-REDIS_CHECK_AOF_NAME=redis-check-aof
+REDIS_CHECK_RDB_NAME=keydb-check-rdb
+REDIS_CHECK_AOF_NAME=keydb-check-aof
 
 all: $(REDIS_SERVER_NAME) $(REDIS_SENTINEL_NAME) $(REDIS_CLI_NAME) $(REDIS_BENCHMARK_NAME) $(REDIS_CHECK_RDB_NAME) $(REDIS_CHECK_AOF_NAME)
 	@echo ""
@@ -224,27 +224,27 @@ ifneq ($(strip $(PREV_FINAL_LDFLAGS)), $(strip $(FINAL_LDFLAGS)))
 .make-prerequisites: persist-settings
 endif
 
-# redis-server
+# keydb-server
 $(REDIS_SERVER_NAME): $(REDIS_SERVER_OBJ)
 	$(REDIS_LD) -o $@ $^ ../deps/hiredis/libhiredis.a ../deps/lua/src/liblua.a $(FINAL_LIBS)
 
-# redis-sentinel
+# keydb-sentinel
 $(REDIS_SENTINEL_NAME): $(REDIS_SERVER_NAME)
 	$(REDIS_INSTALL) $(REDIS_SERVER_NAME) $(REDIS_SENTINEL_NAME)
 
-# redis-check-rdb
+# keydb-check-rdb
 $(REDIS_CHECK_RDB_NAME): $(REDIS_SERVER_NAME)
 	$(REDIS_INSTALL) $(REDIS_SERVER_NAME) $(REDIS_CHECK_RDB_NAME)
 
-# redis-check-aof
+# keydb-check-aof
 $(REDIS_CHECK_AOF_NAME): $(REDIS_SERVER_NAME)
 	$(REDIS_INSTALL) $(REDIS_SERVER_NAME) $(REDIS_CHECK_AOF_NAME)
 
-# redis-cli
+# keydb-cli
 $(REDIS_CLI_NAME): $(REDIS_CLI_OBJ)
 	$(REDIS_LD) -o $@ $^ ../deps/hiredis/libhiredis.a ../deps/linenoise/linenoise.o $(FINAL_LIBS)
 
-# redis-benchmark
+# keydb-benchmark
 $(REDIS_BENCHMARK_NAME): $(REDIS_BENCHMARK_OBJ)
 	$(REDIS_LD) -o $@ $^ ../deps/hiredis/libhiredis.a $(FINAL_LIBS)
 
diff --git a/src/asciilogo.h b/src/asciilogo.h
index 83c538b54..514902001 100644
--- a/src/asciilogo.h
+++ b/src/asciilogo.h
@@ -28,20 +28,12 @@
  */
 
 char *ascii_logo =
-"                _._                                                  \n"
-"           _.-``__ ''-._                                             \n"
-"      _.-``    `.  `_.  ''-._           Redis %s (%s/%d) %s bit\n"
-"  .-`` .-```.  ```\\/    _.,_ ''-._                                   \n"
-" (    '      ,       .-`  | `,    )     Running in %s mode\n"
-" |`-._`-...-` __...-.``-._|'` _.-'|     Port: %d\n"
-" |    `-._   `._    /     _.-'    |     PID: %ld\n"
-"  `-._    `-._  `-./  _.-'    _.-'                                   \n"
-" |`-._`-._    `-.__.-'    _.-'_.-'|                                  \n"
-" |    `-._`-._        _.-'_.-'    |           http://redis.io        \n"
-"  `-._    `-._`-.__.-'_.-'    _.-'                                   \n"
-" |`-._`-._    `-.__.-'    _.-'_.-'|                                  \n"
-" |    `-._`-._        _.-'_.-'    |                                  \n"
-"  `-._    `-._`-.__.-'_.-'    _.-'                                   \n"
-"      `-._    `-.__.-'    _.-'                                       \n"
-"          `-._        _.-'                                           \n"
-"              `-.__.-'                                               \n\n";
+"                                                                     \n"
+"                                                                     \n"
+"                                        KeyDB %s (%s/%d) %s bit\n"
+"                                                                     \n"
+"                                        Running in %s mode\n"
+"                                        Port: %d\n"
+"                                        PID: %ld\n"
+"                                                                     \n"
+"                                                                     \n\n";